The Product in Product Led Growth (PLG)

Product-led Growth (PLG) is defined as “a growth model where product usage drives customer acquisition, retention, and expansion”. How PLG can grow your product, and not only SaaS metrics? PLG has become super popular in the SaaS business as a way to accelerate growth on many of the key SaaS KPIs like MRR, CAC, churn, CLV, NRR, OMG, WTF and so on… When it’s talked about on the by experts, it’s often framed as a marketing or sales motion....

November 27, 2022

Innovation Management

Gartner® Hype Cycle™ tracks a few innovation Management Techniques in their hypecycle. Here’s an explainer of the terminology. Gartner Hype Cycle: Innovation management AI-Driven Innovation Gartner explains, “AI-driven innovation refers to the use of artificial intelligence technologies in the process of innovation. AI-driven innovation could either be in the form of new inventions like new drugs or material discovery in specific domains or could be used to boost agility and efficiency in an end-to-end innovation process pipeline across use cases and industries....

November 27, 2022