The Product in Product Led Growth (PLG)

Product-led Growth (PLG) is defined as “a growth model where product usage drives customer acquisition, retention, and expansion”. How PLG can grow your product, and not only SaaS metrics? PLG has become super popular in the SaaS business as a way to accelerate growth on many of the key SaaS KPIs like MRR, CAC, churn, CLV, NRR, OMG, WTF and so on… When it’s talked about on the by experts, it’s often framed as a marketing or sales motion....

November 27, 2022